LAGUNA MSME SUMMIT 2024

𝘌𝘮𝘱𝘰𝘸𝘦𝘳𝘪𝘯𝘨 𝘔𝘚𝘔𝘌𝘴 𝘛𝘩𝘳𝘰𝘶𝘨𝘩 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯

Department of Trade and Industry - Laguna Provincial Office in Partnership with the Provincial Government of Laguna, Enchanted Kingdom and Laguna Chamber of Commerce and Industry (LCCI)

The 2022 data of the Philippine Statistics Authority (PSA) presents that 99.59% of the total business enterprises in the country belongs to hilippine Statistics Authority (PSA) presents that 99,59% of the Micro enterprises constitue 90.49% or 1,004,195 of the total establishments. The CALABARZON CEO Reges the 14.81% or 163,710 of the nation's MSMES.

With these growing numbers, the Department of Trade and Industry also realizes the needs of the MSMEs to actively respond to the challenges of today's rapidly evolving landscape with consideration to the growing demands of consumers.

As the agency's commitment to the call of the current administration for a Bagong Pilipinas, several interventions have been initiated and implemented to assist the MSMEs. The department has now intensified its mission of Angat Negosyo by encouraging the MSMEs to maximize the use of digital technologies in advancing their businesses. From January 2023 to present, DTI has onboarded thousands of MSMEs nationwide in e-commerce. These digital efforts include training in various social media platforms to expand market reach. Through the Negosyo Centers in the cities and municipalities MSMEs can seek assistance for their business concerns.

This year, the Department of Trade and Industry Laguna in partnership with the Provincial Government of Laguna, Enchanted Kingdom and the Laguna Chamber of Commerce and Industry brings the 2nd MSME Summit for Laguna business owners. This aims to share the programs initiated by these agencies to promote and accelerate local brands.

In particular, the summit aims to encourage existing MSMEs to constantly improve and participate in various programs initiated by the government particularly in the field of digitalization/innovation; and become a venue for entrepreneurs and key stakeholders to collaborate and provide opportunities for wider access to technology, and market.

The Laguna MSME Summit 2024 includes simultaneous events such as a business conference with discussions on digitalization and leveraging Al in business operations; and a trade fair showcasing the wide array of products of Laguna from native delicacies to fashion and traditional crafts.

Moreover, some of the highlights of this celebration are the awarding of livelihood kits to the 30 beneficiaries of the 2024 Youth Entrepreneurship Program or YEP, a focused program to address the young demographics of the country to become productive individuals through entrepreneurship; and the awarding of the first 50 Laguna MSME owners for the Likhang Laguna Product Certification Seal. Likhang Laguna Product Seal is a certification program, initiated by the Provincial Government of Laguna in partnership with the Department of Trade and Industry Laguna Provincial Office, that signifies that a product is made in Laguna and meets high standards of quality, safety, and sustainability. The program aims to recognize quality products and producers, promote consumer trust in homegrown products, and uphold sustainable economic growth.