𝐄𝐧𝐜𝐡𝐚𝐧𝐭𝐞𝐝 𝐊𝐢𝐧𝐠𝐝𝐨𝐦 𝐛𝐚𝐠𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐁𝐞𝐬𝐭 𝐑𝐞𝐭𝐚𝐢𝐥 𝐕𝐢𝐬𝐮𝐚𝐥 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐞 𝐃𝐢𝐬𝐩𝐥𝐚𝐲
𝑬𝒏𝒄𝒉𝒂𝒏𝒕𝒆𝒅 𝑲𝒊𝒏𝒈𝒅𝒐𝒎, 𝒕𝒉𝒆 𝒇𝒊𝒓𝒔𝒕 𝒂𝒏𝒅 𝒐𝒏𝒍𝒚 𝒘𝒐𝒓𝒍𝒅 𝒄𝒍𝒂𝒔𝒔 𝒕𝒉𝒆𝒎𝒆 𝒑𝒂𝒓𝒌 𝒊𝒏 𝒕𝒉𝒆 𝑷𝒉𝒊𝒍𝒊𝒑𝒑𝒊𝒏𝒆𝒔, won the highly-coveted 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘈𝘮𝘶𝘴𝘦𝘮𝘦𝘯𝘵 𝘗𝘢𝘳𝘬𝘴 𝘢𝘯𝘥 𝘈𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘴 (𝘐𝘈𝘈𝘗𝘈) Brass Ring Excellence Award for the Best Retail Visual Merchandise Display category during the IAAPA Honors 2024 held last March 3 at The Venetian Resort in Las Vegas, Nevada, USA.
The IAAPA Honors 2024 recognized “innovative contributions that have propelled the global amusement and attractions industry forward.”
The International Association of Amusement Parks and Attractions (IAAPA) is the premier global trade association of the amusement and attractions industry. Based in Orlando, Florida, USA, IAAPA has been in existence for more than 100 years and counts on all global industry players such as Disney and Universal Parks as well as Enchanted Kingdom as members and include leading industry supplier companies, consultants and individual members from more than 100 countries all over the world.
“This award further fuels our aspiration to be a world-class integrated attractions destination in Asia-Pacific. Gearing toward our 30th anniversary next year in 2025, we are committed to deliver new, fresh and innovative attractions and experiences to all guests as we consolidate and firm up our position as the Philippine leader in wholesome family leisure and entertainment and the pioneer world-class theme park in the country,” shared Mr. Cesar Mario O. Mamon, EK Chairman and President.
EK’s official entry, “𝑬𝒍𝒅𝒂𝒓’𝒔 𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒚 𝑺𝒉𝒐𝒑𝒑𝒆”, is the flagship retail store featuring EK’s homegrown jolly and wise Eldar the Wizard. “This dainty crown jewel of a shoppe infused a lot of elements arousing the interest of deeply curious millennials, the incredibly tech-savvy Gen Zs, and all other guests across various generations,” said Ms. Cherina S. Consunji, EK’s Head of Merchandise.
The specialty shop also features the characters in The Enchanted Kingdom Story Musicale, EK’s original play starring the popular Eldar the Wizard and the twin princesses of Enchanted Kingdom, Princess Victoria and Princess Madeline.
For more information about the Eldar’s Specialty Shoppe and upcoming events at EK, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and Tiktok, and @ek_philippines for Twitter and Instagram.
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